The only pair that has been counted
Exxon / Shell climate
The science is uncertain; action would be premature.
There is general scientific agreement — plan for it.
advertorialExxon / Shell · 1977–2004
Open roomA reading room
Closed Door
Preference falsification. What they said in public, and what they said when they thought the door was closed.
People do not have one preference. They have a preference they can afford to show. Closed Door is a reading room of cases where the affordable sentence and the private sentence both survived — because a court, a Congress, a whistleblower, or a settlement dragged the second one into the light. The point is not that companies lie. The point is to see the split clearly enough that you start noticing it in rooms that have not been unsealed yet.
Ten rooms
All roomsTours
Sequenced paths. Twenty to forty minutes. The product is finishing one of these, then noticing the next rename.
25 minutes
Concealment moves
Start here if you want the rename, the euphemism, and the values statement.
Begin tour25 minutes
Founders, two audiences
Start here if you already read Musk/Altman and want the Valley register.
Begin tour30 minutes
Science versus comms
Start here if you already believe technical staff often tell each other the truth.
Begin tourCompare the same move in two rooms: Meta LibGen vs OpenAI LibGen. Or read by person.