Shell 1988 confidential greenhouse report
Shell International Public Affairs — corporate advertising, International Public Campaign
“Shell is committed to meeting the world's energy demands cleanly and responsibly. Sound environmental policy must rest on validated scientific facts rather than alarmism.”
Shell Planning Group — confidential strategy division, Confidential Report: 'The Greenhouse Effect'
“By the time the global warming becomes detectable, it could be too late to take effective countermeasures to reduce the effects... Changes in the atmosphere could lead to major shifts in agriculture, coastal inundation, and weather extremes.”
The Split:Shell cautioned against 'alarmism' in public marketing while keeping a confidential report in its files warning that waiting for warming to become detectable would be too late to prevent catastrophic coastal inundation.
When an institution warns against 'premature alarmism', check whether its confidential strategy group already documented that waiting guarantees catastrophe.