4 of 4 in Exxon / Shell climate
1977 / 2017
Public
ExxonMobil advertorials (counted) · 1989-2004
New York Times
“About 12 percent of ExxonMobil’s paid advertorials acknowledged that climate change is real and human-caused.”
This is the rare pair that has been counted. Preference falsification is not a vibe. It is a ratio between two corpora.
The tell · When you can count the two registers, do. The model gets sharper.
How this became public: Peer-reviewed coding of already-public internals and ads.
Keyboard: J / K or ← / → to move. S for sources. Esc leaves the pair.
Pipe: Published archive. Peer-reviewed coding of already-public internals and ads.
Public claim
ExxonMobil advertorials (counted), public issue advertising
1989-2004 · New York Times
Article
Private artifact
Supran & Oreskes, reading Exxon internals, document analysis
1977-2014 · Environmental Research Letters / follow-on work
Archive
Default is stay. Originals open in an overlay when we can embed them. A new tab only happens if you ask.