3 of 3 in Uber Files
2016 / 2022
Public
Uber · 2013-2017
Launch rhetoric
“Public Uber sold a story of riders, drivers, and cities winning together — an alternative to a broken taxi monopoly.”
The consumer story is real for some riders. The private campaign is how the map was drawn. Two products, one logo.
The tell · If the launch plan reads like a campaign war-room, the press release is literature.
How this became public: 124,000 records leaked to the Guardian; ICIJ coordinated.
Keyboard: J / K or ← / → to move. S for sources. Esc leaves the pair.
Pipe: Whistleblower. 124,000 records leaked to the Guardian; ICIJ coordinated.
Public claim
Uber, consumer-liberation story
2013-2017 · Launch rhetoric
Article
Private artifact
Uber executives, including Travis Kalanick’s circle, global lobbying campaign
2013-2017 · Uber Files emails
Archive
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