Thermonuclear War on Android
Steve Jobs — Chief Executive Officer, Apple, iPhone OS 4 Press Event Q&A
“We have a great relationship with Google. We carry their search on the iPhone, we carry their Maps on the iPhone. We're partners with them on many things.”
Steve Jobs — Chief Executive Officer, Apple, Executive briefing unsealed in Apple v. Samsung
“I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”
The Split:To journalists and consumers, Jobs projected serene confidence in a collaborative Silicon Valley partnership with Google. In private legal and executive war rooms, he demanded total legal and commercial annihilation of Android.
When the CEO smiles at a product keynote while privately drafting litigation that threatens to incinerate the partner's entire software stack, the press release register has separated completely from corporate strategy.